Privacy Policy

Information We Collect

📋 Business Registration Information

When you register for our B2B platform, we collect:

• Business Details: Store name, business type, years in operation, expected business volume

• Contact Information: Your name, mobile number, email address, landline numbers

• Address Information: Complete business address including street, city, state, pincode

• GST Information: GST number (if applicable) and related tax details

• Contact Person Details: Primary contact person name and additional contact information

🛒 Order and Transaction Data

During your use of our platform, we collect:

• Order Information: Products selected, quantities, sizes, colors, total order value

• Payment Details: Payment method, transaction IDs, invoice numbers

• Delivery Information: Shipping addresses, delivery preferences, special instructions

• Communication Records: Support queries, feedback, and correspondence with our team

🖥️ Technical Information

We automatically collect certain technical data:

• Device Information: Device type, operating system, browser type and version

• Usage Data: Pages visited, time spent on platform, feature usage patterns

• IP Address: For security and geographic location identification

• Cookies: To enhance user experience and remember preferences

How We Use Your Information

🎯 Primary Business Purposes

• Order Processing: To process your orders, generate proforma invoices, and facilitate transactions

• Account Management: To create and maintain your B2B account and provide personalized services

• Customer Support: To respond to your inquiries, provide technical support, and resolve issues

• Product Catalog: To show relevant products, pricing, and inventory based on your business type

📈 Business Operations

• Inventory Management: To track stock levels and product availability for your region

• Credit Assessment: To evaluate credit facilities and payment terms (when applicable)

• Business Analytics: To understand market trends and improve our product offerings

• Compliance: To meet legal requirements including GST, taxation, and business regulations

📢 Communications

• Order Updates: To notify you about order status, dispatch, and delivery

• Product Notifications: To inform about new products, collections, and special offers

• Platform Updates: To communicate about platform features, policy changes, and maintenance

• Business Communication: To share market insights, seasonal trends, and business opportunities

Information Sharing and Disclosure

🤝 Authorized Sharing

We do NOT sell your personal information to third parties. We may share your information only in these specific circumstances:

• Service Providers: With logistics partners for order delivery and payment processors for transactions

• Legal Requirements: When required by law, court orders, or government regulations

• Business Operations: With our parent company Umora Fashion Private Limited for order fulfillment

• Consent-Based: When you explicitly authorize us to share information with specific third parties

🚫 What We Never Share

• Your complete customer database or contact lists

• Detailed financial information or payment credentials

• Personal communication records without consent

• Competitive business intelligence or pricing strategies

Data Security and Protection

🔐 Security Measures

We implement comprehensive security measures to protect your information:

• Encryption: All data transmission is encrypted using industry-standard SSL/TLS protocols

• Access Controls: Strict employee access controls with role-based permissions

• Secure Storage: Data is stored on secure servers with regular backup and disaster recovery procedures

• Regular Audits: Periodic security assessments and vulnerability testing

• Monitoring: 24/7 system monitoring for suspicious activities and potential breaches

🛡️ Data Protection Practices

• Minimum Data Principle: We collect only the information necessary for business operations

• Regular Updates: Security protocols are updated regularly to address emerging threats

• Employee Training: Regular training for all staff on data protection and privacy practices

• Incident Response: Established procedures for handling any potential data security incidents

Your Rights and Choices

📱 Account Management Rights

• Access: You can request access to all personal information we hold about you

• Correction: You can update or correct your business and contact information at any time

• Data Portability: You can request a copy of your data in a commonly used format

• Communication Preferences: You can opt-out of marketing communications while maintaining essential order notifications

⚠️ Account Closure

If you wish to close your B2B account:

• Contact our support team with your closure request

• Complete any pending orders and settle outstanding payments

• We will retain essential transaction records as required by law (typically 7 years for business records)

• Marketing and communication data will be deleted within 30 days of account closure

Cookies and Tracking Technologies

🍪 How We Use Cookies

Our platform uses cookies and similar technologies to:

• Essential Functions: Enable core platform features like login and shopping cart

• User Experience: Remember your preferences and settings

• Analytics: Understand how you use our platform to improve services

• Security: Detect suspicious activity and protect against fraud

⚙️ Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect platform functionality. We use:

• Session Cookies: Deleted when you close your browser

• Persistent Cookies: Remain on your device until expired or manually deleted

• Third-party Cookies: Only from essential service providers (payment processors, analytics)

Data Retention and Deletion

📅 Retention Periods

• Active Accounts: Data retained as long as your account remains active

• Transaction Records: Maintained for 7 years as required by Indian business laws

• Tax Documents: GST and invoice records kept for statutory compliance periods

• Communication Logs: Customer support records retained for 3 years for quality purposes

• Marketing Data: Deleted within 2 years of last interaction unless consent is renewed

🗑️ Automated Deletion

We have automated systems that:

• Delete temporary data and session information regularly

• Remove marketing data for inactive accounts after 2 years

• Archive old transaction data according to legal requirements

• Purge system logs and technical data after retention periods expire

Third-Party Services

🔗 Integrated Services

Our platform integrates with trusted third-party services:

• Payment Processors: For secure payment processing (subject to their privacy policies)

• Logistics Partners: For order delivery and tracking services

• Communication Tools: WhatsApp Business API for customer support

• Analytics Services: For platform performance and usage analytics

🔍 Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We recommend reviewing their privacy policies before providing any personal information.

Special Considerations for B2B Users

🏢 Business Nature of Data

As a B2B platform, much of the information we collect is business-related rather than personal:

• Business Information: Store names, business addresses, and commercial contact details

• Professional Use: Data is used exclusively for legitimate business purposes

• Commercial Relationships: Information sharing is limited to business operations and legal requirements

• Industry Standards: We follow B2B industry best practices for data handling

🤝 Business Partnerships

For our retail partners:

• We may share aggregate, anonymized market data to help your business decisions

• Individual customer data is never shared with competing retailers

• Business performance data is kept confidential and used only for account management

Contact Us About Privacy

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📧 Email

info@umorafashion.com

📱 Phone

+91 73047 59110

(Mon-Sat: 9:30 AM - 6:00 PM)

🏢 Address

Umora Fashion Private Limited

25, Prabhat Centre Premises

Sector 6, CBD Belapur

Navi Mumbai 400614, Maharashtra

💬 WhatsApp

Business Support

+91 73047 59110